First, I laid down the basics for ROOM4's brand. I created a brand bible, outlining its core values, mission, and vision.

Then, I dug into research on the target audience and competitors, setting up a funnel to catch users' interest and lead them to make a purchase.

Once the groundwork was set, we refined the drop strategy and tweaked the branding for consistency. We also made some slight adjustments to the logo to better fit the vision.

Next up was content creation. I created a content playbook including all the type of content we should have test for each part of the funnel.

We also organized a photoshoot to capture all the images needed for the e-commerce and social media.

You want to discover more about the strategy I used? Check out this IG reel.