We began by meeting and diving into his vision through a in-depth discovery call.

From there, I started working on the brand.

It all revolves around the concept of "Messaging and Management Integrated," which is why I merged the two M's in the logo.

I also defined the colour palette, typography, and icons.

After a few tweaks, I provided him with a detailed brand bible and guide. Then, I proceeded to bring his dream of a minimal website design to life.